One way to ensure that your customers only call
you for a filtration product is to have your own private brand.
When it comes to filtration, Main Filter has you covered and can put your
information on almost any filter we manufacture. All you have to do is provide
us with a list of the filter part numbers (and their brands)......and we'll do
Some of our customers said that they were certain having a private brand
wouldn't make that much of a difference....but they tried it and noticed a
drastic increase in sales.
Private branding is a valuable tool because all the information on the product
points back to you. For your customer to get that filter from another source
would mean taking it to an industrial supply shop and then trying to figure out
the dimensions, flow rates, micron rating, etc. Why would they go through that
trouble when your phone number and part number to re-order are on the filter?
does Private Branding involve?
1. Laser engraving your information on the filter.
We laser engrave:
- Your Company Name and logo
- Your phone number and/or website
- Your part number
- or anything else you request (some restrictions may apply)
By engraving onto the plastic or metal end caps, it ensures that the information
will not come off in oil applications as it does with traditional ink markings.
2. Customizing the Label.
We can customize the Label that goes on the box with the same information
lasered onto the end caps plus much more, as shown above.
What "Hidden" Costs
In fact, you'll find that purchasing from Main Filter will probably save you
money. Main Filter keeps prices down by continually looking to source high
quality components and finished products at the lowest costs. Production costs
are minimized due to the fact that Main Filter owns a lot of the tooling. These
savings are then passed along to you.
The extras that we do like laser engraving and custom labeling the packaging are
built into our prices.
Private Branding Requirement
To qualify for this program we require the following criteria to be met on filter purchases.
Filters under $14.99 each net – Minimum order value is $240.00 per item.
Filters $15.00 to $50.00 each net – Minimum order value is $500.00 per item.
Filters over $50.00 each net – Minimum purchase order quantity is 12 pieces.
Please note that these prices are based on the net price of each filter element.
A Win-Win Proposition
Perhaps more than any other after market part you supply, filtration
products offer the greatest potential benefit from private branding. Unlike
other system components that are replaced occasionally from wear and tear a
filtration product is a consumable good that needs to be replaced more often.
Private branding directs your customers back to you for replacement parts and
filtration products. The steady stream of revenue ensured by private branding
make it an option to seriously consider.